The most cost-effective method to spend your advertising budget is through car wraps, also known as vehicle graphics and vehicle advertising. Your marketing message may be shown in a vibrant and engaging manner. Hundreds of thousands of people can view your advertisement every day, 24 hours a day, and 365 days a year.
Vehicle advertising, as compared to other advertising mediums, generates greater exposure over a longer period of time, resulting in the lowest cost per exposure of any ad medium!
Consider a $3000 advertising budget: a TV ad campaign may last a few weeks, while a radio ad campaign might bring you close to a month’s worth of 30-second advertisements. A $3000 newspaper ad campaign may last a few weeks longer, but after 24 hours, each ad is on its way to the recycler. A billboard campaign may be viewed by thousands of people and has a 24-hour exposure, but it is limited to a single fixed place. The program, as well as your money, ends after a month.
Your truck side ad or vehicle wrap will run all year long, day and night, rain or shine, in any section of town when you make deliveries, service calls, or park. From the perspective of cost per exposure, vehicle advertising is unrivaled.
I don’t mean to imply that you can cover your corporate car with your message and call it a day, but it’s a great place to start if you want to launch an effective advertising campaign.
THE IMPORTANCE OF DESIGNING A VEHICLE WRAP:
Some Facts To Acknowledge:
Seventy-five percent of individuals who see your vehicle graphics will form an opinion of your firm based on its look, and twenty-nine percent will make purchasing decisions based on that image.
Bright colors are essential for drawing attention to your vehicle’s advertising message. Graphic components like logos and photos are vital to adding, but if done incorrectly, they might distract from your message. A badly designed car wrap might lead to a low call volume. Your phones will ring if you have a well-designed car advertising wrap with adequate visibility. Isn’t that what advertising is all about?
Your car advertisement will be visible for only 4-8 seconds on average. This is a single exposure by a single person or potential consumer. Take a breath and consider this for a moment. In four seconds, what can you tell a potential customer? 8 seconds, perhaps? Take a time to consider this and determine what is most essential. This is what I propose in order of preference. Your viewpoint may differ based on your own circumstances.