Pantone is the expert on color management around the globe; it creates the standard language for color communication among various industries. It is an entirely systemized and simplified structure of precise mixtures of various inks used in process printing. Pantone colors are essential to graphics in order to create unique designs with specific detail and color arrangements. From designers and manufacturers to retailers and consumers, Pantone ensures everyone is on the same page regarding exactly what a color should look like.
You may have also heard of the CMKY and RGB color scheme, but what is the difference between the three? The main difference in printing is the level of accuracy. The Pantone process is more consistent and able to produce colors closer in shade to the ones seen in the digital design stage. Pantone swatches usually contain all of the different color models you might need for a given color. They allow designers to color match specific colors when they have designs that are beginning to enter the production stage.