There’s a lot that goes into building a brand—and if you’re a small business owner looking to spread awareness of your brand to a local market, this isn’t news to you. Often times, small and growing businesses feel limited in their marketing due to budget constraints. This is where it can be useful to get a little creative with your branding, building off of the tools and resources you already have at your disposal.
If your company is already using a fleet to deliver its goods and/or services across town, for example, it may be time to consider building your brand through the use of vehicle wraps. Specifically, vehicle wraps are eye-catching graphics that are printed on high-quality film and precisely adhered to your fleet vehicles.
With eye-catching vehicle wraps as part of your marketing strategy, your company vehicles can quite literally become rolling billboards for your brand. Combine this with the fact that vehicle wraps are extremely cost-effective and can be easily changed up time and time again—and it’s easy to see why these wraps are such a powerful form of local advertising.
The Importance of Color in Branding
Where do you begin with designing a vehicle wrap? This is a question that many business owners find themselves overwhelmed by. Unless you have a specific background in graphic design, you probably don’t want to embark on a vehicle wrap design for your fleet without some professional assistance. Sure, you might have a general idea of what you want your fleet wraps to look like when all is said and done—but there are a lot of decisions that need to be made before a design can be created.
One of the more important decisions you’ll make when branding your vehicle fleet is what type of color scheme you plan on using. Colors can play a huge role not only in how readily your vehicles catch the eyes of potential customers/clients, but in what your target audience thinks of your brand as well.
This concept is known as color theory, and it’s been used by marketing and advertising professionals for decades. The gist of this idea is that the use of colors in advertisements can evoke emotional responses from viewers. Furthermore, the successful use of color in an advertisement can help improve recall or brand recognition.
So, what does this all mean for your fleet wrap design? It means that in addition to choosing the right information to include on your vehicle wraps (such as your company name, logo, and contact information), you’ll also need to make some important decisions about which colors you’ll use to get your message across and help potential customers better recognize your brand.
Using Bold Colors to Your Brand’s Advantage
So, what kinds of color schemes will work best in your vehicle’s fleet design? At the end of the day, a lot of this will depend on the type of business/industry you’re in and your brand’s existing color associations. For example, if you already use a lot of reds in your business signage and website design, then your fleet wraps should reflect this as well.
In general, however, it’s best to use bold colors in a vehicle wrap design because these will be the most likely to catch the attention of drivers and pedestrians. At the same time, you don’t want bold colors to deviate from your brand’s “usual” graphic design if your brand tends to be associated with more neutral or subdued colors.
Common Color Associations Used in Advertising
As you brainstorm ideas for color schemes for your company vehicle wraps, it can be helpful to understand some of the most common color associations according to color theory. Certain colors can evoke specific emotions or ideas; for example, green is often used in advertising to denote:
- wealth and/or finances
- balance and soothing
- good luck
- nature or the environment
Meanwhile, a bold color like red can be associated with:
- high energy levels
When choosing colors for your business fleet wraps, you’ll want to be especially careful that your graphic isn’t too “busy.” Too many bold colors can actually take away from your viewer’s ability to focus on the key message. As a general rule, it’s best to stick to a scheme with no more than three major colors represented. Of course, there are always exceptions to the rule, but this is a good one to keep in mind.
Get Expert Help With Your Fleet Branding
Using the right colors in your fleet branding can make all the difference in the success of your local marketing campaign. A well-designed vehicle wrap can truly serve as an effective form of mobile advertising each time your fleet hits the streets.
Still, if you’re feeling overwhelmed at the thought of designing graphics for your fleet, it’s always a good idea to reach out for help. An experienced graphic designer will be able to speak with you, get to know more about your business and its marketing goals, and come up with fleet wrap designs with bold colors that will get your message across effectively and beautifully.
At We Print Wraps, we specialize in printed vehicle wraps using only the highest quality film and most professional printing equipment. We’re also happy to offer professional design services to help you transform the ideas you have in your head to reality. Specifically, we offer design setup services and file output for as little as $25, as well as hourly design services starting at $75 and full wrap design services at $275.
Along the way, our team of experienced and knowledgeable designers will be in communication with you to ensure that they have a solid understanding of your branding and marketing goals. And of course, designs will never proceed to printing until we have your total approval and satisfaction.
Once you’re happy with your design(s), we can arrange printing in-house to make your life even easier. We offer a wide range of wrap printing solutions, and our team would be happy to review these with you to determine which option is best for your company’s fleet and budget.
The Bottom Line
There’s a lot to consider when it comes to designing your vehicle’s fleet wraps, although the proper use of color to catch your viewers’ attention and evoke the right response is among the most complex. Our team at We Print Wraps is here to help with every stage of the process, from design to printing and beyond. Contact us today to find out more about what we can do to build your brand!