Looking for ways to maximize your company’s marketing budget? Want to spread the word about your business to the local community? If so, then you really can’t go wrong with rear window graphic advertising.
More than likely, you’ve already seen window graphic advertising in-action. Specifically, this marketing method involves the application of a pressure-sensitive vinyl graphic on a company vehicle’s window. This might take the form of a business logo, a special design, contact information, or just about anything else you imagine. Regardless of the message, rear window graphic advertising is an effective and affordable way to spread awareness of your brand.
Proven Benefits of Rear Window Graphic Advertising
Still not convinced to give rear window graphic advertising a try on your own company vehicle? Consider a few of the tried-and-true benefits of this unique advertising method.
Get Your Message Across
For starters, when you have a marketing graphic applied to the rear window of your vehicle (as opposed to a side window), it is more likely to be seen by your target audience. This is because rear windows are generally considered to be “prime real estate space” on a vehicle; when you’re stopped at a traffic light, many of the cars stopped behind you will be able to view your message. Likewise, if you’re parallel parked on the side of a busy street, passing traffic is still likely to notice your window graphic.
Rear windows on vehicles also tend to be quite large, providing you with the space you need to create an eye-catching advertisement.
Maximize Your Advertising Budget
Sure, you could shell out big bucks to advertise on a highway billboard or similar platform. However, if you’re working with a limited marketing budget and want to get the best return on your investment as possible, rear window graphic marketing is likely a safer bet. Having window graphics created and professionally applied to your commercial fleet is a lot more affordable than you might think. Plus, you’ll enjoy the added bonus of portable advertising when you go this route.
Get Creative With Your Advertising
Your imagination is really the only limit when it comes to the types of designs you can come up with on a rear window graphic. Today’s window graphics designers can turn just about anything you may have in mind into a reality. From colorful and eye-catching graphics to bold text statements and everything in between, this marketing method really allows you to get creative with your advertising in a way that many other strategies simply do not.
And of course, you don’t need to be a design professional to come up with a unique graphic for your window. Any reputable marketing company that specializes in window graphics will be able to draw up a design based on your description.
Improve Recall and Recognition of Your Brand
Studies have shown that the average person needs to see something seven times before it will be committed to memory. This means that a potential customer may need to see your advertisement seven times before they’ll begin to develop a meaningful connection with your brand.
With this in mind, rear window graphic advertising can work even more to your advantage. If your commercial vehicles are often driving similar routes, there’s a good chance that you’ll be reaching some of the same people on their regular commutes every day (in addition to plenty of new people each day). This, in turn, increases the chances that these same people will begin to recognize and remember your brand when they need your services or products.
What Else Do You Need to Know?
If you’re thinking about using rear window graphics to start advertising your business, there are a few things you should keep in mind before you get started.
Start With Your State Laws
First and foremost, make sure you’re familiar with your state’s specific laws regarding vehicle window advertising. Each state is responsible for creating and enforcing its own laws on vehicle decals; some states ban decals and clings on certain areas of the vehicle, whereas other states may even ban them outright.
The good news is that most states allow rear vehicle window advertising with the stipulation that the decal is transparent from inside the vehicle’s cabin. This means that as a driver or passenger, you must be able to see out of all windows clearly and without obstruction.
Opt for Perforated Vinyl
If you’re given a choice of materials to choose from for your car window graphics, opt for perforated vinyl. This tends to be the best material for this type of marketing due to its excellent adhesion and the fact that it is opaque when viewed from the inside of the vehicle.
Consider Lamination, Too
If your window graphic company offers lamination as part of their services, take advantage. Specifically, when a window graphic is laminated, a layer of clear vinyl is applied over the graphic itself. The purpose of this is to protect the finished product from premature wear and tear, fading from UV exposure, and other damage. While not 100% necessary, lamination is a great way to protect your investment and keep it looking its best for as long as possible.
Take Care of Your New Graphic
Caring for a window graphic after it is applied is relatively simple, but there are some things you should know. For starters, you’ll want to avoid automated car washes whenever possible, as these typically use high-powered jets and hot dryers that could cause shrinkage or other damage to your window graphics. Instead, opt for a hand-wash of your vehicle.
When using window-cleaning products on your vehicle, always spot-test new products in an inconspicuous area of your window graphic. While most window-cleaning products are safe to use over perforated-vinyl window clings, it’s always better to be safe rather than sorry.
Ready to Take Your Advertising to New Heights?
As you can see, there are numerous benefits to advertising with rear window graphics and clings. Not only can you get as creative as you’d like with this type of advertising, but you can also enjoy the added benefit of having a “portable” ad on each of your company vehicles. And of course, all of this can be done for a lot less than you’d probably expect.
Ready to start brainstorming your company’s rear window graphic advertisement? Reach out to our team today; we’d be happy to help turn your visions into reality!